Purpose（パーパス）

Purpose is a community app exclusively for hairdressers and beauty students.
You can view the content even without logging in → purpose-beauty.com

The problem we set out to solve

In the beauty industry, workplace relationships often become your entire world.
"How do other salons handle this?" "Is this commission rate normal?" "What's it like to go independent?" ——
The things you most want to ask about are the hardest to bring up inside the salon.

I developed this to create a place outside the salon where people doing the same work can talk casually.

What you can do

• Threads — Exchange information by topic. From techniques and salon work to career and money talk

(スレッド一覧 is readable without logging in)

• Talk Rooms — One-on-one conversations with people you're interested in. You can send images too
• Magazine — Articles like "歩合35%の美容師、売上別のリアルな手取り額" with real numbers and financial information about beauty careers, delivered by the team

You can get started right away with Google / LINE, and no installation needed.
Add it to your phone's home screen and use it like an app.

A favor to ask

We just launched and the content is still sparse.
Communities absolutely won't take off without "that first line someone else wrote," so
we'd really like to borrow your help here.

We'd love to have people who want to help build up the content together!

Tech stack

• Frontend: Next.js (App Router) / TypeScript
• API: Hono / Drizzle ORM
• DB, Auth, Storage: Supabase

Since we're designing for mobile first, we've put special effort into safe-area support, keyboard following, and optimistic updates for chat. We'd love feedback from others building mobile web too.

Of course we welcome input from people in the beauty industry, but please also share thoughts like "how's this flow?" or "this is hard to use."